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About Us

We are a specialist off-licence stocking some of the finest craft beer and real ale for over 30 years, bringing a range of delicious alcoholic drinks to the thirsty citizens of Cardiff and beyond. Discount Supermarket has expanded from a simple selection of real ales and premium wines in the early 1990s to one which now stretches into the hundreds. With a passion for the very best Welsh, British and international craft beer and cider you will be certain to find something different. 

Nowadays we are more commonly known as the Cardiff 'Magic Beer Shop' which as people say is a reflection of the 'magical' range of bottled beer in store.

We always strive to provide a personal service and if you give us a ring or come into the store you are guaranteed to deal with someone who is keen to provide a good service on a personal basis.

We have a huge range of beers, real ales, ciders, spirits, liqueurs and wines for any occasion. Whether it be a bottle of Limoncello in May or a warming winter treat of mulled wine or smoked porter we will have it for you!

You can find us on 97-99 Whitchurch Road, Cardiff, CF14 3JP.
Can't come down? Take advantage of our weekly offers on all our ranges - arrange a free delivery at a time to suit you - for all Cardiff based orders over £50!